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Nike React: Run the World

Shanghai

Runners actually do make the world go round in an interactive stunt in Shanghai.

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We hijacked Metro City, a spherical building in Shanghai, and turned it into an interactive spinning globe that made runners literally look like they were on top of the world. Runners ran on a treadmill and magically appeared on top of the building by means of a 5-meter invisible screen and camera technology. The quicker they ran, the quicker they made the world go round.

Dozens of celebrities, including Edison Chen, had their names projected onto the globe while they ran on top of the world. This stunt delivered a strong message to China about the power of running, and encouraged everyone across the nation to get out there and run. The event garnered so much attention, the police shut it down and stopped the world.