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Nike: Awaken The Phantom

Amsterdam

Be the one they fear.

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To launch Nike’s new PhantomVSN football boot, we created a tongue-in-cheek campaign to warn the world of the boot’s deadly precision.

Directed by Matthew Vaughn (Kingsman, Kick-Ass, Layer Cake), an epic two-and-a-half-minute film tells the story of a mysterious player who, through word of mouth, becomes an urban legend of terrifying proportions.

Phantom players Philippe Coutinho, Kevin De Bruyne and Mal Pugh all make an appearance, as do icons Ronaldinho, Neymar, Gennaro Gattuso and Andrea Pirlo, while the film also features Nigerian rap star WizKid, his posse Legendury Beatz, and Tiwa Savage. The music is a mashup between Genesis and Heavy Metal by Justice.

Ahead of the film’s launch, a social campaign of more than 200 pieces of content also seeded supernatural myths around real Phantom players and the boot.