Work

KFC: Human Made x Hypebeast Collaboration

FoodPortland

A one-of-a-kind collection of quality fried chicken streetwear for the fashionable, finger lickin’ hypebeasts of the world.

Wieden+Kennedy was thrilled to participate in an epic collaboration between Kentucky Fried Chicken® and iconic fashion designer (and KFC fan) NIGO to create a one-of-a-kind collection of quality fried chicken streetwear for the fashionable, finger lickin’ hypebeasts of the world.

A fan of Colonel Sanders and the iconic KFC brand, NIGO worked with Hypemaker—Hypebeast LTD’s global creative studio—to combine his passion for the brand with streetwear and create the Human Made x KFC Capsule Collection, a KFC twist on NIGO’s Human Made brand inspired by Americana and workwear style.

For design inspiration, NIGO visited the KFC headquarters in Louisville, Kentucky, and spent time at the Harland Sanders Café and Museum, the KFC archives, and in the kitchen learning to make the Colonel’s world-famous fried chicken.

With his entrepreneurial spirit and renowned designs, NIGO was the perfect designer to curate KFC’s streetwear debut with a fashion line that would make Colonel Sanders proud.

The Human Made x KFC Capsule Collection includes a Colonel shop jacket, a ’70s-style racing jacket, hoodies, T-shirts, and more, ranging from $20 to $375.

Fans were able to purchase Human Made x KFC Capsule Collection items at a pop-up shopping experience on Friday, November 16, at a KFC restaurant in Manhattan.

For those unable to make it to the shopping experience, a limited number of items were also available on HBX.com, and the collection appeared at the Human Made store in Tokyo.