June 30, 2010
ABUKU is an art piece W+K Tokyo Lab created for NIKE78, an art project created by Paul Jenkins and inspired by NIKE. Creatives involved received a brand new pair of NIKE shoes and were asked to use sport as inspiration to challenge their functionality. W+K Tokyo LAB turned a pair of AIR MAX into a functioning goldfish aquarium for goldfish. The art piece is named “ABUKU” (Japanese for “bubble”.)
Nike Music Shoe
June 29, 2010
When Nike launched Nike Free Run+, Nike Japan asked W+K Tokyo to create buzz for the shoe, its flexibility and Nike+ compatibility. To do so, we created the Nike Music Shoe, a functioning musical instrument ...
Tasuki Twitter
January 10, 2010
For the New Year’s Hakone Ekiden marathon relay race, Nike wanted to celebrate the university teams they sponsor.  During the relay, each runner passes the Tasuki, a cloth sash baton, to the next runner. ...
October 13, 2009
Although Google search can be used on mobile phones, not many people in Japan know it provides the same search quality as using Google search on a PC. To deepen understanding of how useful mobile search ...
Tokyo Lab
Chinza Dopeness
September 16, 2009
The 12th album released from W+K Tokyo Lab is by "Chinza Dopeness," the exceptionally talented MC who has attracted an eclectic group of core fans with his freestyle performance and the impossible-to-imitate ...
Sony PlayStation
August 25, 2009
Playface is the new branding campaign for PlayStation in Japan introducing PlayStation's controller icon as its new visual identity. The integrated campaign features TV, web, print, out of home and Playface ...
Sagasou (Search On)
June 25, 2009
Our “sagasou” (search on) campaign for Google is simple reminder of how Google can be an indispensable part of people’s lives.  The simple narratives tell stories through search queries.  An online ...
February 01, 2009
Football in Asia is in dire need of players like Cristiano Ronaldo and Fernando Torres, who believe they can change the game with every touch of the ball. IGNITE is a call to action for all Asian footballers ...