Shanghai
Converse
NI ZHI ZAO
March 01, 2010
Showing creativity in a way that is accessible and within reach, we featured three artists from the region, who take everyday objects and turn them into interesting works of art. "NI ZHI ZAO" is about inspiring a wide generation of young people to step outside their comfort zones and create.
 
Nike
Cortez
February 01, 2010
Since the original in 1972, the Nike CORTEZ has gone through many transformations of color and style. To bring this evolution to life we created a time lapse video celebrating the many faces of the shoe ...
 
Wieden+Kennedy
CNY Rabbit
February 01, 2010
To celebrate the Year of the Rabbit, we developed a motion-gesture installation that cheered up our neighborhood. By standing in front of the screen your silhouette is transformed into one of the rabbit ...
 
Converse
Love Noise
December 01, 2009
Converse is a brand that celebrates true originals. Throughout its history it has enjoyed a strong connection with independent music. Our starting point for Converse in China was to create an authentic ...
 
Shanghai Watch Co.
Shanghai Watch
November 01, 2009
Back in the day, if you checked the wrists of Mao Zedong, Deng Xiaoping and Zhou Enlai, they would have sported a Shanghai watch. In a joint collaboration with Shanghai design collective Jellymon, we ...
 
Nike
Love Sport
August 01, 2009
China won over 100 medals at the Beijing Games, but the most anticipated event was the 110-meter hurdle. When Olympic legend Liu Xiang had to withdraw from the race the Bird’s Nest froze in disbelief. ...
 
Nike
Take Sport Further
October 01, 2008
Following a hugely successful 2008 Beijing Olympics, Nike challenged youth to step into the unknown and adopt a new attitude: to see how far they can take sport. The message was delivered through Print/OOH, ...