Love Noise
December 01, 2009
Converse is a brand that celebrates true originals. Throughout its history it has enjoyed a strong connection with independent music. Our starting point for Converse in China was to create an authentic connection to the Chinese independent music scene. While the majority of the country was celebrating the Olympics, we took two Chinese rock bands on a six-city tour. Playing in small independent clubs, ...
Shanghai Watch Co.
Shanghai Watch
November 01, 2009
Back in the day, if you checked the wrists of Mao Zedong, Deng Xiaoping and Zhou Enlai, they would have sported a Shanghai watch. In a joint collaboration with Shanghai design collective Jellymon, we ...
Love Sport
August 01, 2009
China won over 100 medals at the Beijing Games, but the most anticipated event was the 110-meter hurdle. When Olympic legend Liu Xiang had to withdraw from the race the Bird’s Nest froze in disbelief. ...
Take Sport Further
October 01, 2008
Following a hugely successful 2008 Beijing Olympics, Nike challenged youth to step into the unknown and adopt a new attitude: to see how far they can take sport. The message was delivered through Print/OOH, ...