Shanghai
Converse
Lyrics Contest
September 08, 2010
In an effort to spotlight Asia’s music fans and give light to their lifestyle, Converse joined forces with Chinese indie band Queen Sea Big Shark to create the Converse Lyrics Contest. When the band’s half complete “Let’s Play” track went online, the contest challenged fans to submit their own lyrics. We collected lyrics and worked with Queen Sea Big Shark to re-record and remix the “Let’s ...
 
Nike
CHUN XIAO TRANSFORMATION
September 07, 2010
This series of 6 films follows the well-known model and blogger, Chun Xiao as she struggles her way through a tough Nusoul dance training class. Through her blog readers followed her story of exhaustion, ...
 
Nike
Sportswear AW77 Hoodie
September 07, 2010
We created an online experience allowing users to explore the Nike AW77 hoodie through beautiful, sport-style photos and video interviews with 77 cultural influencers from around China including Michael ...
 
Nike
Run Unleashed
August 01, 2010
We re-launched Nike's running brand to be fresh, fun and irreverent. It’s about running from the gut with no rules or limitations – it’s about freedom and discovery. We created a short web film and ...
 
Converse
Ni Skate Film
June 01, 2010
We set off on a 20-day, cross-country adventure with the first-ever Converse China skate team to discover new skate spots and communities. The story that unfolded speaks to passionate Chinese youth and ...
 
Nike
Your Game Is Your Voice
April 01, 2010
The Guangzhou Asian Games were a perfect time and place to celebrate sport in China. Nike wasn’t an official sponsor of the Games, but we still had to find an innovative way to make a big statement in ...
 
Nike
GS Polo
April 01, 2010
To launch the GS Polo, we created a football match to excite the senses. Using interactive audio and video motion detectors and projectors; the influencer players became artists creating with sport.
 
Converse
NI ZHI ZAO
March 01, 2010
Showing creativity in a way that is accessible and within reach, we featured three artists from the region, who take everyday objects and turn them into interesting works of art. "NI ZHI ZAO" ...
 
Nike
Cortez
February 01, 2010
Since the original in 1972, the Nike CORTEZ has gone through many transformations of color and style. To bring this evolution to life we created a time lapse video celebrating the many faces of the shoe ...
 
Wieden+Kennedy
CNY Rabbit
February 01, 2010
To celebrate the Year of the Rabbit, we developed a motion-gesture installation that cheered up our neighborhood. By standing in front of the screen your silhouette is transformed into one of the rabbit ...