Shanghai
Nike
Use Sports
September 01, 2011
Kids in Greater China are doing less and less sports because they don't see any value in it. "Use Sports" is a fresh perspective on sports and an honest, direct message about why sports matter. We're saying that through sports, everyone has something to gain. Kids can use them for selfish or unselfish reasons. They can use them to get famous, to prove their dad wrong, to get a girl, or to ...
 
Wieden+Kennedy
Shanghai Guide App
November 01, 2010
Shanghai rules! We absolutely love it here and we want to show you why. So we collected the best of the best from all the locals and in-the-know expat peeps we know. We took all their top-secret places ...
 
Nike
More than a Flying Man
October 23, 2010
Liu Xiang is one of China’s most famous sports icons. Everyone here knows that he’s a great hurdler, but we wanted to show his fans a different side, that he's more than just a "flying man." ...
 
Converse
Lyrics Contest
September 08, 2010
In an effort to spotlight Asia’s music fans and give light to their lifestyle, Converse joined forces with Chinese indie band Queen Sea Big Shark to create the Converse Lyrics Contest. When the band’s ...
 
Nike
CHUN XIAO TRANSFORMATION
September 07, 2010
This series of 6 films follows the well-known model and blogger, Chun Xiao as she struggles her way through a tough Nusoul dance training class. Through her blog readers followed her story of exhaustion, ...
 
Nike
Sportswear AW77 Hoodie
September 07, 2010
We created an online experience allowing users to explore the Nike AW77 hoodie through beautiful, sport-style photos and video interviews with 77 cultural influencers from around China including Michael ...
 
Nike
Run Unleashed
August 01, 2010
We re-launched Nike's running brand to be fresh, fun and irreverent. It’s about running from the gut with no rules or limitations – it’s about freedom and discovery. We created a short web film and ...
 
Converse
Ni Skate Film
June 01, 2010
We set off on a 20-day, cross-country adventure with the first-ever Converse China skate team to discover new skate spots and communities. The story that unfolded speaks to passionate Chinese youth and ...
 
Nike
Your Game Is Your Voice
April 01, 2010
The Guangzhou Asian Games were a perfect time and place to celebrate sport in China. Nike wasn’t an official sponsor of the Games, but we still had to find an innovative way to make a big statement in ...
 
Nike
GS Polo
April 01, 2010
To launch the GS Polo, we created a football match to excite the senses. Using interactive audio and video motion detectors and projectors; the influencer players became artists creating with sport.