Built Free
October 27, 2013
Throw yourself at the world, headfirst. Again. And find the tools to satisfy your curiosities.
Levi's Revel: Let Your Body Do The Talking
September 18, 2013
When you're confident in how you look, your body language naturally sends a bold, expressive message. Levi’s® Revel Jeans is inspired by a woman’s desire for comfortable jeans that enhance her shape ...
Free Flyknit
August 05, 2013
The ultimate achievement in knitting technology deserves an extraordinary introduction. The Nike Free Flyknit combines the second-skin fit of Flyknit construction and ultimate flexibility of Nike Free. ...
Give Me The Ball
April 15, 2013
“Give Me the Ball” seeks to motivate young Chinese players to dream big, speak up, take charge and make their own mark with just a basketball in their hands. “Don’t give me fame, I’ll earn ...
La Vita E Bella
February 20, 2013
At the end of the day, China and Italy aren't that far apart culturally. Both share distinguished cultures and a passion for life. But in recent times, China has been moving forward so fast that it's losing ...
Be Amazing
February 29, 2012
Nike wanted to inspire more Chinese girls to participate in sport, so we launched a campaign throughout China on Women's Day (March, 8) to show girls how amazing they could become through sport.
Change The Game
November 02, 2011
Converse has a rich heritage of being worn by rebellious pioneers who do things in their own way and Change the Game. We found and documented today's authentic pioneers in the worlds of skate, basketball, ...
Use Sports
September 01, 2011
Kids in Greater China are doing less and less sports because they don't see any value in it. "Use Sports" is a fresh perspective on sports and an honest, direct message about why sports matter. ...
Shanghai Guide App
November 01, 2010
Shanghai rules! We absolutely love it here and we want to show you why. So we collected the best of the best from all the locals and in-the-know expat peeps we know. We took all their top-secret places ...
More than a Flying Man
October 23, 2010
Liu Xiang is one of China’s most famous sports icons. Everyone here knows that he’s a great hurdler, but we wanted to show his fans a different side, that he's more than just a "flying man." ...