Shanghai
KFC
Colonel’s Coffee
August 20, 2017
For KFC's 30th anniversary, Wieden+Kennedy Shanghai brought Colonel Sanders back to China with freshly ground coffee and a Kentucky bluegrass musical that hijacked one of China’s most recognizable folk songs.
 
Nike
Badge of Honor
May 20, 2017
In China, parents want their kids to have fun playing sports but are nervous about the possibility of them getting hurt. So this Children’s Day Nike is offering a symbol of their dedication to sport ...
 
Nike
I Got Next
April 16, 2017
Celebrate the fearlessness of young basketball players and encourage more kids to step onto the court to be the next.
 
Corona
Go Chill
November 01, 2016
During Single's-Day in China, most brands compete against each other by lowering prices of their products or give away gimmicky gifts, only aiming to stimulate peoples impulse spend. This year, Corona, ...
 
Milka
Mr. Milkman
October 25, 2016
Go to the pure and amazing Alpine world, to experience and live the Milka world on your own as only virtual reality can show you.
 
Nike
Just Do It 2016
August 22, 2016
We never said what to do. All we said was, “JUST DO IT."
 
Maxwell House
Good Coffee Can Be Simple
June 01, 2016
Good coffee can be simple, even in the face of Mr. Latte.
 
Nike
Don't Love Me. Hate Me.
April 06, 2016
Kobe devoted his time, passion and wisdom in Chinese ballers through his trips to China. For Chinese basketball kids, Kobe is not just a basketball super star, but more like a powerful and beloved mentor.
 
Nike
The Epic Step
March 22, 2016
W+K Shanghai called in a group of runners from the Nike+ Run Club and shot them running down the designed route in Chongming Island at night. The runners started from various directions and were equipped ...
 
Nike
Unstoppable
November 08, 2015
Shanghai is definitely not the easiest place to run in. The streets are filled with obstacles like pedestrians, hawkers, tourists, scooters and taxis. But rain or shine, streets filled with obstacles, ...