Forest Essentials
October 31, 2012
Enter a fantastical world where beautiful Apsaras, mythological celestial beings, use Ayurveda to create luxurious Forest Essentials products in their forest factory.
Ghost Issue
July 10, 2012
In the seventh edition of Motherland – the “Ghosts” issue – we explore the different ways in which belief in ghosts and the supernatural persist in India down the ages and today. From exploring ...
HCL Technologies
The Employees First Effect
April 06, 2012
When faced with one of the toughest recessions in recent history, HCL Technologies turned its organization upside down and became one of the fastest growing companies in the world. At HCL, this movement ...
Prison Issue
January 19, 2012
In the sixth edition of Motherland – the “Prisons” issue – we explore the relatively unknown world of Indian prisons. We step inside jails across the country to bring readers a first-ever, comprehensive ...
IndiGo Air
Runway Musical
November 22, 2011
IndiGo—the airline that brings you amazing on-time performance, hassle-free service, fabulous in-flight snacks and always affordable fares—introduces another category breakthrough: the world’s first ...
Northeast Issue
May 10, 2011
In our fourth issue of Motherland we explore the Northeast, a culturally diverse part of the country, which for many still exists on India's periphery, both literally and figuratively. It's a region in ...
Party Issue
March 31, 2011
Our third issue of Motherland explores the theme “parties.” We expound on how party plays out in India—from looking at subcultures related to the biggest party, the wedding, to unique expressions ...
Stargazing Issue
March 31, 2011
Wieden+Kennedy Delhi’s second issue of Motherland explores the theme “stargazing” as something more than backyard astronomy or habitual celebrity voyeurism. For this edition, we look at different ...
Royal Enfield Motorcycles
Handcrafted in Chennai
March 10, 2011
Royal Enfields are mechanical motorcycles, handcrafted with love, engineered with purpose and designed with built-in defects that give each machine its own unique character. This film is a tribute ...
Freedom Issue
October 21, 2010
Published by Wieden+Kennedy Delhi, Motherland is the first Indian magazine to discard stereotypical ‘general interest’ issues and instead provide an in-depth perspective on trends, issues and ideas ...