March 04, 2010
Dutch National Team- BLEED ORANGE
W+K Amsterdam created an integrated campaign for the Nike Dutch National Team (DNT) kicking-off with the Dam Square ‘Bezet’ Tape Attack and continuing with the ‘Bleed Orange’ manifesto film. Further activity will roll-out throughout the year with each asset being housed on the DNT’s Hyve’s page.
The entire multimedia campaign will use TV, OOH, print, ...