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okcupid
DTF
January 04, 2018
OkCupid's first ever marketing campaign launched with the goal of subverting the common moniker “DTF” by empowering people to redefine the “F” for themselves. The online and in-real-life ads will feature phrases like “DTFinish my novel,” “DTFifty-Five Hour Binge” and “DTFoot the Bill.” This campaign follows OkCupid’s much talked about “Trump Filter” and Planned Parenthood partnership. The work was shot by world-renowned artist Maurizio Cattelan and photographer Pierpaolo Ferrari.
OkCupid's first ever marketing campaign launched with the goal of subverting the common moniker “DTF” by empowering people to redefine the “F” for themselves. The online and in-real-life ads will feature phrases like “DTFinish my novel,” “DTFifty-Five Hour Binge” and “DTFoot the Bill.” ...
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