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Delta Air Lines
Pilot Talk
June 27, 2018
Delta flies to more places out of NYC than any other airline. To help get that message across, Delta Air Lines took over a Williamsburg wall at N 10th & Wythe with an eye-catching OOH execution that gives participating passersby a chance to win a trip to any of the 132 destinations Delta flies to from NYC.

The airline has teamed up with Australian designer Karan Singh (famous for his bold, vibrant and playful designs) to beautifully illustrate each of the 26 letters in the phonetic alphabet, which is commonly used by pilots (alpha, bravo, charlie, etc.) The artwork is tied to a sweepstakes, getting New Yorkers to spell their favorite destinations using the alphabet on the wall, posting the letters one-by-one to an Instagram carousel with #PilotTalkSweepstakes for a chance to win two roundtrip tickets to that destination. For the chance to win a trip to London, for example, post your pictures of "Lima-Oscar-November-Delta-Oscar-November" or "Mike-India-Alpha" if Miami is more your style - (either the airport code or city name qualify)
Delta flies to more places out of NYC than any other airline. To help get that message across, Delta Air Lines took over a Williamsburg wall at N 10th & Wythe with an eye-catching OOH execution that gives participating passersby a chance to win a trip to any of the 132 destinations Delta flies to ...
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