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Nike
JDI Canada
December 26, 2017
During the 2018 World Juniors, Nike let everyone know that Canadians aren’t as cordial as you think with a breakthrough campaign called “Play Less Nice.” Every day of the hockey tournament, a new version of the same commercial aired with changes throughout—the hero becoming less and less nice in each one.
During the 2018 World Juniors, Nike let everyone know that Canadians aren’t as cordial as you think with a breakthrough campaign called “Play Less Nice.” Every day of the hockey tournament, a new version of the same commercial aired with changes throughout—the hero becoming less and less nice ...
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TV